About Us
We take the “M” out of CRM!
Our story began in 1997 when Tom Durant, the owner of Classic Chevrolet in Grapevine, Texas wanted to implement some processes to build customer satisfaction and loyalty at his dealership.  Tom approached Alicia Harris, a former GM marketing rep, with the idea of initiating some customer follow-up phone calls to customers after a service visit to ensure that they were satisfied with their service experience.  This simple request very quickly blossomed into a full blown Automotive CRM (We didn’t call it that at the time) Solution.  Tom was keenly aware that keeping customers happy and loyal kept advertising expense low, increased customer and employee satisfaction and drove dealership profitability sky high.

The Automotive CRM Solution that evolved over the next few years included:

  • Prospect Follow-Up Calls
  • Sales Follow-Up Calls
  • Sales Retention Letter
  • Service Follow-Up Calls
  • Maintenance Reminders
  • Direct Mail

With years of Automotive CRM experience under our belts, a few hundred loyal dealership clients and the smartest, hardest working team you’ll find anywhere, we set out to develop the most comprehensive, user-friendly, web-based CRM / ILM solution on the market.  We succeeded and launched AutoAccelerator CRM in 2010.  AutoAccelerator CRM is considered a Revolutionary CRM System by dealership personnel and industry professionals for its open source platform, dozens of integrations with OEM’s and service providers, easy-to-use user interface, mobile apps and ability to develop and deploy new technology rapidly.

The technology is certainly revolutionary.  However, the MOST revolutionary component of AutoAccelerator CRM is not the technology; it’s how we help you apply that technology in the real world.   Our success is built on ensuring that dealership users and managers are leveraging all the power of the CRM system to drive sales and bottom-line profitability.

In case you’re wondering…Are we still working with Classic Chevrolet and Tom Durant?  The answer is “YES!” and then some!  Tom has 7 dealerships now, all of which are wildly successful, and Classic Chevrolet has been the #1 volume Chevy dealership in the country for the last 5 years.  All of Tom’s dealerships are using AutoAccelerator CRM and most of our other complementary CRM services.  We are proud of our start and long-standing relationship with Tom, his son, Hagen and the entire Classic organization.  We are also proud of our old and new relationships with our hundreds of dealer clients around the country.

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AutoAccelerator CRM
511 E. John Carpenter Fwy. Suite #575
Irving, TX 75062